How to do eCommerce keyword research?

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Here's the thing, you must have done extensive market research before creating your products, right?

What is the point of this investigation?

It's understanding the personality of prospects who are ready to buy from you based on the solution you offer.

Keyword research bears a striking resemblance to this.

It is considered the foundation of any SEO campaign.

Keywords are nothing more than the trails your prospects leave in an attempt to find products and services that are similar to your offerings.

It gives you the direction to optimize your product and category pages for your eCommerce site.

Targeting the right keywords can help you connect with your customers more effectively.

When your SEO-optimized content strikes a chord with your customers and provides the solutions they're looking for, that gives Google enough signals about the quality of your product page.

On an e-commerce website, people are often inquiring about products, which means you need to find product-focused keywords to target the right audience.

This is how you should proceed.

Amazon Suggest

Google is undoubtedly the king of search engines, but lately you can see some stiff competition brewing between the California-based giant and Amazon.


Amazon keywords suggestion

Amazon is now challenging Google's search monopoly by removing a large portion of product-based search queries.

Since Amazon is the largest e-commerce giant with a global presence, it is also one of the largest product-based keyword repositories.

That means that you, as a website owner, can benefit from taking advantage of the product suggestions it offers.

This is almost similar to Google search suggestions.

Most of the time, the keywords that appear as suggested products are the ones that your target audience types frequently.

Therefore, you should use the keyword ideas to optimize your product pages.

Go to Amazon, enter a keyword that best describes your product. As you type, Amazon will automatically suggest a list of related keywords around you.

As you can see above, there are a lot of keywords that show up as suggestions, and if you look closely, a lot of them are long-tail.

So let me tell you about the absolute beauty of using long tail keywords.

They are easy to rank for as most of them have low difficulty and above all they also increase your chances of ranking for short keywords in the future.

If you get your SEOs to optimize with these keywords in mind, I bet you can see a tremendous increase in product rankings on Google.

By the way, this does not mean that long-tail keywords alone can bring SEO improvements; however, if you don't, things will definitely get harder for you.

Most of the long-tail keywords you find in Amazon search are related and there is an increased chance that your products will sell out quickly.

Initially, your focus should be on ranking your product pages for a long-term keyword that is more of a buyer intent than a short-term ranking with high search volume that doesn't drive sales.

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